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Whether you're starting your journey or looking to deepen your expertise, our accredited courses offer something for everyone.
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Learn with us

Service Design Academy is an independent training provider which specialises in educating and building capacity in service design.

We work with individuals, teams, and organisations to develop the skills and confidence they need to drive change and transformation through human-centred design.

Our team of educators are (or are working towards)
SDN accreditation at Master level.

Katie is a young white woman with straight blonde hair. She's pictured here smiling wearing multi-coloured floral dungarees. Her name is handwritten in the corner with a elaborate curly K with a swooping curve in the kick, joined up curvy small letters, and with an x dotting the i.

Katie Murrie

Director of Business, Development, and Strategy

she/her

Kim is a middle-aged white woman with wavy brown hair. She's pictured here smiling, wearing glasses, lip gloss and her signature black pinafore dress over a white polka dot blouse. Her name is handwritten in the corner with a tall K with a curve in the kick, and flicks on the tails of the i and m.

Kim Anderson

Director of Curriculum, Accreditation, and Partnerships

she/her

Connor is a young white non-binary person with short brown curly hair and light facial hair. They are pictured smiling wearing green glasses and green dungarees over a newsprint pattern t-shirt. Their name is handwritten in the corner with rounded letters and the capital C joined to the small O.

Connor Finlayson

Director of Digital, Design, and Experience

they/them

Jo is a middle-aged white woman with long and straight blonde hair. She's pictured here smiling and wearing a white blouse. Her name is handwritten in the corner with thin letters, featuring a tall swooping J with a tiny O tucked underneath its arm, and a big love heart.

Jo McNicoll

Director of Quality, Impact, and Learner Success

she/her

Our approach

Practical, flexible, accredited training in service design.
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Learn with confidence

We're accredited by the Service Design Network, meeting a globally recognised standard.

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Learn with choice

Online, in-person, and customised training options built around your schedule and goals.

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Learn with practice

We provide a live, interactive, and hands-on experience, with workshop activities, and small group discussion.

Founded in Dundee & Angus College

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Became independent and employee-owned

Our courses

Learn with curiosity

Discover Service Design

Learn what service design is and get ready to talk about and participate in design.

Develop your awareness of the mindset, approach, and principles of service design.

  • 2 half-days
  • Awareness level
  • Online or in-person
Learn more about Discover

Learn with confidence

Introduction to Tools and Methods

Learn by doing and find out if service design is the right approach for you.

Develop your awareness while applying a selection of basic tools and methods to a design challenge.

  • 4 half-days
  • Awareness level
  • Online or in-person
Learn more about Intro

Learn with practice

Practical Service Design

Get an accredited introduction to service design and be ready to use it in practice.

Develop a working level of competency and gain SDN Practitioner Accreditation.

  • 25 weeks
  • Working level
  • Online only
Learn more about Practical
Service Design Network

Our accreditation

We are accredited by the Service Design Network.
SDN are the global leader in the practice of service design, meaning our curriculum is designed around a globally recognised standard.

Work with us

If you're interested in learning with the Service Design Academy, we'd love to hear from you!

If you're not quite ready to work with us, you may wish to subscribe to our newsletter.

Keep in touch

We'd love to keep you informed about our learning opportunities.

You'll be the first to hear about our courses, resources, and videos.